If the Internet Were a Country, It Would Be the World’s 7th Largest Polluter. We Realized We Were Part of the Problem
For this reason, last year we financed a targeted research project that aimed to quantify the overall environmental impact of our entire operations, including our web presence. We found that our online communications consumed too much energy.
We have thus partnered with Display, a Milan-based Design studio we have been working with since 2016, in order to redesign our e-commerce platform using low-impact principles.
According to the Website Carbon Calculator, our new website is cleaner than 96% of web pages tested, and produces only 0.02 grams of CO2 everytime someone visits it. Even with more than 10,000 monthly pageviews, we can offset these emissions by planting just one tree per year. Our previous site, in comparison, produced 4.28 grams per visit — the amount of carbon that 24 trees absorb in a year. Like its predecessor, the new site is hosted on servers that use renewable energy.
Ultimately, we reduced the page size by around 2300%, sticking to a maximum of 50 KB, versus a previous average weight of 11711,4 KB.
In order to prove the effectiveness of this approach, we are now commissioning the University of Padua to carry out a second study that will compare the overall impact of our past communication strategy to the new one.
Over the years, we aim to decrease the environmental footprint not only of our production, but also of communication and marketing activities, while at the same time strengthening our cultural impact.
Ten Goti from a Private Collection to Be Featured in Curated Sotheby’s Auction
We are proud to announce that Sotheby’s will auction off 10 Goti made and signed by our founder Marie Brandolini between 1994 and 2006. Marie herself conceived, designed and produced the glasses, personally choosing every element that composes them.
Until now, the pieces have been kept in a private collection.
Although Goto-shaped tumblers are now common in Venetian glass shops , when Marie first launched LagunaB, the Goto de Fornasa was an everyday cup with unpredictable aesthetics that the maestri used to make for themselves, traditionally using leftovers. It was Marie who elevated their design and pioneered the Goti as iconic pieces of art.
The Goti therefore represent a milestone in both the story of our company and of Venetian design. Under Marie’s artistic guide, Goti have also evolved, slightly transforming their aesthetics over the years.
The Role of Architecture in Designing the Future of a Murano Furnace
How can a place with a storied past evolve into an innovative, sustainable center of the future?
On February 22nd, we will start a collaboration with IUAV University of Venice architecture students and professors, to answer that question as part of the renovation project at the Fornace Pitau.
Founded in 1964 in a 19th century building, Fornace Pitau is a traditional Murano workshop run by the Pitau siblings, Carlo and Maria. This space will be the site of our high-tech, carbon-negative furnace, featuring more sustainable production as well as international cultural and artistic programming.
To identify solutions that will enhance the social, economic, environmental and cultural sustainability of Murano, we have involved IUAV Prof. Sara Marini and her students to help research and design possible solutions for our company to thrive in the furnace in the long term.
“The aim of this architecture laboratory is to give new life to Fornace Pitau, by conceiving it as a contemporary workspace,” Marini says. “It is important to look ahead and to prepare for the changes that Murano will face in the future.”
Throughout the six-month workshop, students will engage with the site’s heritage and address themes such as the introduction of major technological innovations in a pre-existing artifact, as well as the potential of architecture to restart a community. They will thus rethink the furnace on a productive, cultural and social basis.
We’re excited to what novel approaches they develop as we seek to convert the Fornace Pitau into a contemporary production center and artistic space.
An Upcoming Creative Commission Highlights Our Circular Ambitions for Glassmaking
A few months ago, we invited London-based media artist Yann Binet to reflect on our on-going journey towards more circular and contemporary practices, and on the creative evolution of glassmaking.
In our past collaboration, Yann produced a life-cycle analysis video that explained the impact of our products and suggested a conscious approach to production and buying.
The same subject was at the center of Yann’s latest piece for us, an artwork called Circular Time that consists of a recycled glass sand timer representing our effort towards a circular model for the life cycle of our products.
“The concept of circularity was key to the reflection, which was rooted around the idea of glass originating from sand,” Binet says. “One area of reusability for recycled glass is to be ground and used as sand, sometimes in construction for example. I was attracted to the idea of the material having several lives, possibly infinite, time and time again. That temporal aspect is what geared me toward creating an hourglass to signify a metaphor of repetition and limitless time, using recycled glass as the sand.”
We will be showcasing the work soon in our Gallery.